There is some concern that marketing research has been used incorrectly by some firms. the major problem comes from because the researcher wants to obtain favorable results.

bias and distortion

Explanation:

This particular type if bias where the researcher wants to obtain favorable results can be known as social desirability bias. Social desirability bias refers to the tendency of research subjects to choose responses they believe are more socially desired or accepted rather than choosing responses that are reflective of their primary findings. This will definitely be a great concern as the information will be distorted.

answer; 33,000;

the answer is a. $209,000