With respect to powerful brand elements, is an extremely efficient means to build brand equity. this element functions as a useful "hook" or "handle" to consumers grasp what the brand is and what makes it special.
a) the tangibility of a product
b) a product's shape
c) a slogan
d) a patent
e) a copyright

C) a slogan

Explanation:

A slogan is a series of catchy words or a phrase that companies use to help consumers remember their brand or product name. Slogans are memorable and help customers relate a product to a need. The aim of creating a slogan is for the phrase to stick in customer's minds. If the customers need a product or services with a variety of suppliers, then they will pick what comes to their mind first.

Slogans may contain a few words but may time weeks or months to develop. Businesses use slogans for advertising and for communicating the essence of the brand.

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

your welcome leave a rate and a < 3