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Business, 06.12.2019 19:31 eprice32315

Henri wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. he uses lighting, music, and soft chairs to create a "look and feel" that will get customers to relax and return. henri is focusing on which aspect of the marketing mix?
a. promotional discounts.
b. mass media gimmicks
c. situational displays
d. atmospherics
e. category killers

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