Rankings in a search engine, such as google or bing, may determine the desirability of a product. in this form of marketing, a company pays for certain keywords to show up high in these rankings.

Search Engine Marketing

Explanation:

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

They achieve this by finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic.

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answer; blank (1) hrm specialists,blank(2); line managers;