When evaluating the economic conditions in potential markets, global marketers should include since that provides information about how much individual consumers are able to spend on products and services.

consumer price index

total gdp

tariff rates

gdp growth rate

per capita income

pepsico sells its lay's chips in many countries around the world. for its distribution strategy

the best option is a standardized approach because consumer shopping behavior for consumer packaged goods is the same across all cultures

the company needs to take into account that the retail structure differs significantly across countries

the company will be able to work with the same retail companies in every market it operates in

currency effects will be the most important determinant of the distribution strategy

the company should use the same strategy it uses in the us

most apple products, like the iphone, look exactly the same no matter where in the world you would buy it. the benefits of such a standardized approach is

that the company can avoid tariff rates

lower manufacturing costs to economies of scale

better adaptation to local cultural needs

that consumers in individual markets experience that the products are closely linked to the local community

that it the company create a different brand identity in every market