While the e-business use of social media for marketing and promotional purposes is primarily for building brand awareness, acquiring new customers, introducing new products, retaining current customers, and gaining customer insight, companies often find it also important

a. improving search engine ranking and increasing website traffic.
b. providing a platform for antagonists to post comments about products.
c. showcasing public relations activities and selecting the media tools.
d. generating sales leads and improving the website visual impact.

Alyeska services company, a division of a major oil company, provides various services to the operators of the north slope oil field in alaska. data concerning the most recent year appear below: sales $18,000,000 net operating income $6,300,000 average operating assets $35,200,000 1. compute the margin for alyeska services company. (round your answer to 2 decimal places.) 2. compute the turnover for alyeska services company. (round your answer to 2 decimal places.) 3. compute the return on investment (roi) for alyeska services company. (round your intermediate calculations and final answer to 2 decimal places.)

Social computing forces companies to deal with customers as opposed to

Christopher kim, cfa, is a banker with batts brothers, an investment banking firm. kim follows the energy industry and has frequent contact with industry executives. kim is contacted by the ceo of a large oil and gas corporation who wants batts brothers to underwrite a secondary offering of the company's stock. the ceo offers kim the opportunity to fly on his private jet to his ranch in texas for an exotic game hunting expedition if kim's firm can complete the underwriting within 90 days. according to cfa institute standards of conduct, kim: a) may accept the offer as long as he discloses the offer to batts brothers.b) may not accept the offer because it is considered lavish entertainment.c) must obtain written consent from batts brothers before accepting the offer.