Today, consumers and companies interact in multiple market environments. one is the traditional marketplace in which buyers and sellers engage in face-to-face exchange relationships in brick and mortar (stores and offices) facilities. the other is the marketspace, an internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings through a digital, online interaction.

consumers have benefited from having two marketing environments as consumers today can shop for and purchase a seemingly endless variety of products and services in both market environments. most consumers are comfortable browsing in one environment then purchasing in another, making them savvy multichannnel shoppers. marketspace marketers face the challenge of creating time, place, form, and possession utilities for their customers in order to create value.

time utility place utility form utility posession utility
read each description and match it to the appropriate category in the table above
janet just switched to the overnight shift at the hospital. since she is asleep when most retail stores are open, she does most of her shopping online at 8: 00 pm, when she wakes up to start her day.