Business, 09.12.2019 22:31 winterblanco
Ordonline, a pure click company offering online auctioning, decides to launch a promotional program to increase its sales. the company identifies customers who have made at least three purchases and spent at least $150 in the past six months and offers discount coupons to these customers.
which of the following strategies is used here for targeting the customers?
a) viral marketing
b) objective screening
c) internal targeting
d) catalog marketing
e) rfm formula targeting
Answers: 3
Business, 22.06.2019 08:30
What is the key to success in integrating both lethal and nonlethal activities during planning? including stakeholders once a comprehensive operational approach has been determined knowing the commander's decision making processes and "touch points" including stakeholders from the very beginning of the design and planning process including the liaison officers (lnos) in all the decision points?
Answers: 1
Business, 22.06.2019 10:10
True tomato inc. makes organic ketchup. to promote its products, this firm decided to make bottles in the shape of tomatoes. to accomplish this, true tomato worked with its bottle manufacture to create a set of unique molds for its bottles. which of the following specialized assets does this example demonstrate? (a) site specificity (b) research specificity (c) physical-asset specificity (d) human-asset specificity
Answers: 3
Business, 22.06.2019 11:20
In 2000, campbell soup company launched an ad campaign that showed prepubescent boys offering soup to prepubescent girls. the girls declined because they were concerned about their calorie intake. the boys explained that “lots of campbell’s soups are low in calories,” which made them ok for the girls to eat. the ads were pulled after parents expressed concern. why were parents worried? i
Answers: 2
Business, 22.06.2019 19:00
In 1975, mcdonald’s introduced its egg mcmuffin breakfast sandwich, which remains popular and profitable today. this longevity illustrates the idea of:
Answers: 1
Ordonline, a pure click company offering online auctioning, decides to launch a promotional program...
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