Has become increasingly important because of the decline of organic views and because of the overall increase in the volume of content being published on social channels.

a) earned goals
b) top of funnel conversions
c) influencer strategies
d) paid tactics
e) enterprise tactics
f) owned strategies

1. what must one do to perform the essential managerial task of controlling in achieving organizational goals? a. motivate, coordinate, and energize individuals and groups to work together to achieve organizational goals b. choose appropriate organizational goals and courses of action to best achieve those goals c. establish task and authority relationships that allow people to work together to achieve organizational goals d. establish accurate measuring and monitoring systems to evaluate how well the organization has achieved its goals