Unit 9: persuasive communications quiz unit 9: persuasive
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1. an effective marketing letter using the aida model has which of the following characteristics?
ation
builds desire by emphasizing how inexpensive the solution is
makes it difficult for the reader to respond to the letter
cation
highlights the negatives of a product
looks plain and is written in a serious tone
sience

Which statement or statements are implied by equilibrium conditions of the loanable funds market? a firm borrowing in the loanable funds market invests those funds with a higher expected return than any firm that is not borrowing. investment projects which use borrowed funds are guaranteed to be profitable even after paying interest expenses. the quantity of savings is maximized, thus the quantity of investment is maximized. a loan is made at the minimum interest rate of all current borrowing.

Akika corporation started as a small firm and has grown substantially in the past decade. its interests span from electronics to real estate and aviation. akika's board of directors have now decided to create independent business units for and categorize the actions performed under each domain. each business unit will have distinct roles and responsibilities. which of the 14 principles of fayol does this exemplify?

According to fiedler, in situations that are very unfavorable for the leader, it would be wise to choose someone who: a. is task oriented. b. is likely to engage in behaviors that are classified as consideration behaviors. c. has a low lpc score. d. has a high lpc score.