After years of using a mass marketing strategy, precision print shop has responded to new competition from larger companies by focusing on small market segments that have been ignored by these competitors. precision believes that by offering these market segments personalized customer service it can attract a loyal group of customers willing to pay premium prices. what is precision's strategy known
a. environmental scanning
b. niche marketing.
c. micro-marketing.
d. respondent change.

Analyzing operational changes operating results for department b of delta company during 2016 are as follows: sales $540,000 cost of goods sold 378,000 gross profit 162,000 direct expenses 120,000 common expenses 66,000 total expenses 186,000 net loss $(24,000) suppose that department b could increase physical volume of product sold by 10% if it spent an additional $18,000 on advertising while leaving selling prices unchanged. what effect would this have on the department's net income or net loss? (ignore income tax in your calculations.) use a negative sign to indicate a net loss answer; otherwise do not use negative signs with your answers. sales $answer cost of goods sold answer gross profit answer direct expenses answer common expenses answer total expenses answer net income (loss) $answer