Even though bazooka bubble gum had great brand awareness, its sales were stagnating. the company’s research discovered that children that today prefer softer bubble gum and that its joe character was viewed as an "out-of-date nerd." as a result, bazooka created a softer gum and updated bazooka joe with a backward hat, wilder hair, and ripped jeans. bazooka hopes through this to attract a younger market.

a. quality modification
b. aesthetic modification
c. demarketing
d. repositioning
e. functional extension

Speedy auto repairs uses a job-order costing system. the company’s direct materials consist of replacement parts installed in customer vehicles, and its direct labor consists of the mechanics’ hourly wages. speedy’s overhead costs include various items, such as the shop manager’s salary, depreciation of equipment, utilities, insurance, and magazine subscriptions and refreshments for the waiting room. the company applies all of its overhead costs to jobs based on direct labor-hours. at the beginning of the year, it made the following estimates: direct labor-hours required to support estimated output 20,000 fixed overhead cost $ 350,000 variable overhead cost per direct labor-hour $ 1.00 required: 1. compute the predetermined overhead rate. 2. during the year, mr. wilkes brought in his vehicle to replace his brakes, spark plugs, and tires. the following information was available with respect to his job: direct materials $ 590 direct labor cost $ 109 direct labor-hours used 6