Read the following examples. determine the type of differential or new-product pricing used as the pricing strategy. every year dillard’s offers a fourth of july sale on its products. coca-cola quickly gained market share in a new market by pricing products lower than competitors. at car dealerships it is common to haggle over the final price of a car purchase. a u. s. textbook publisher sells textbooks in the united states at one price, but will sell foreign editions at a lower price for students in other countries. tiffany & co. introduced a new emerald necklace by charging the highest possible price to reflect its prestige.