In developing marketing strategies, why is price often the most challenging of the four ps to manage?

a. because most managers feel it is the least important element of the marketing mix

b. because it is the least understood element of the marketing mix

c. because it has to be based on the promotion budget for the product

d. because it is difficult to calculate markups for products

e. because managers don't understand the relationship between benefits and costs

As a group is leaving, you ask them if they had a good experience at the restaurant. they mention that they had poor service and their food was cold. a.apologize and ask them to give the restaurant another chance in the future. you tell them that guests usually have a great experience here. b.apologize then ask for the server’s name and immediately notify the manager after they leave. c.apologize for the bad experience and ask them to wait as you call the manager to talk to them. d.apologize for the bad experience and encourage them to complete the customer service survey. this feedback will ensure other guests do not have the same experience.

Need true or false 1 2 3 4 5 6 7 8

Why should managers invest any excess cash