The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called:
a) concept testing.
b) customer response testing.
c) idea analysis.
d) test marketing.
e) screening.

a) concept testing

Explanation:

Based on the information provided within the question it can be said that the phase that is being described is called concept testing. like mentioned in the question this is the process of introducing a concept of a new product to a select few potential customers in order to evaluate their acceptance of the product idea and whether or not they would buy it. This is then evaluated to adjust or scrap the product before introducing it into the market.

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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