Customers who shop on amazon find it to read the customer reviews associated with products that others have purchased. after making a purchase, the customer can go to amazon's website and post his/her opinion of the product recently purchased. this strategy not only assists other customers with their decision making, it amazon react more quickly to the performance of the products it sells. which of the following statements attests to the value of this service.
This action supports a key criterion of the control function: the measurement of customer satisfaction.
The biggest determinants of consumer satisfaction are the recollections of customers that result in performance interpretations.
Perceived value is often evaluated in one of three circumstances:Overall quality Perceived consistency The level of consumer needs met
It is widely thought that disappointment is associated with purchase disappointment whereas fulfillment is related to positive thoughts such as "that was a great option" or "I am happy I got that."
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