Estella is trying to create an advertising message that communicates the tangible features of her company's laptop computers, telling consumers about the relative advantages of her products as compared to other offerings in the market. estella is trying to create appeal.
a. emotional
b. informational
c. institutional
d. reminder
e. niche marketing

B) Informational Appeal

Explanation:

Estella is trying to create an informational appeal by advertising message that communicates the tangible features of her company's laptop computers. It gives you the opportunity to highlight the features of the product and the benefits a consumer will receive when using the product.  It is a good way to convince consumers your product is something they genuinely need and can use.

answer; ///(d); determining who competes most closely   with whom evaluating whether industry driving forces and competitive pressure favor some strategic groups and hurt others, and ascertaining whether the profit potential of different strategic groups varies due to the strengths and weaknesses in each groups respective market positions;

answer; is the sum of all individual demands curves;