The sender of an integrated marketing communication multiple choice

a. must work with the advertising specialists to ensure all recipients interpret the message accurately.
b. can assess the manner in which receivers interpret the message through gross rating points.
c. has little control over what meaning any individual receiver will take from the message.
d. controls the meaning all receivers take from the message. should attempt to control how the message is received.

The correct answers are the option A and C.

Explanation:

One one hand, a communication manager must work, indeed, with the advertising specialists in order to ensure all recipients interpret the message accurately due to the fact that every individual is different then everyone will interpret the message in a different way, unless the specialists of the area work hard in order to make sure that just one type of message is send to the individuals and that they do not confuse with the topic.

On the other hand, although the specialists and manager try hard to reach the point where every individual interpret the same message, it is a very difficult goal to achieve due to the fact that every person thinks different and therefore every person will probably understand the message differently even though the meaning of it is just one.

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