3. describe a real or made up example of word of mouth promotion. why do you think people were motivated to spread this message to others? (1-5 sentences. 2.0 points)

Word of mouth marketing (WOM marketing) is the best or worst possible propaganda that a business can have. If the client is very happy and satisfied with your product he/she might tell his/her friends about it. But if the client is unhappy and dissatisfied with your product or service, he/she will definitely tell his/her friends about how bad your product is. WOM marketing is like gossip, it can help or it can hurt.

For example, a client goes to a local grocery store and is looking for a specific type of yogurt which isn't available and instead grabs a sugar free yogurt from a new dairy company. When he gets home and eats the yogurt, he discovers that it tastes great and the fact that it is sugar free is a plus. Since he really liked the new yogurt, he told his parents and friends about how good the products of the new dairy company were.  

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