1. select two products or services and analyze the crm approach of the companies that offer them. one of the products or services must be one of interest to you and the other must be something
that does not appeal to you.
2. describe in detail the features of each product or service. be specific
3. clearly state why each of the products or services you chose are targeted toward you or not. for the product or service that is not targeted to you, describe the characteristics of the target
population for which the product or service is intended. be specific
4. for each product or service, specify what type of crm is used. for example, a car dealership might send a postcard reminding the customer to come in for an oil change. another example might
be a bank that sends new retirement account information to someone who is just entering the appropriate ace for third

Employees at a library check out books to patrons. books have an isbn and a name. the library sometimes has multiple copies of the same book. books have one or more authors. a patron is an individual who has an active (non-expired) library card. for each library card, we store the person's first and last names and their address. for each employee, we store their employee id, current salary, first and last name and their address. we also store the employee id of their current manager. each time we check out a book to a patron we need to store the date of the transaction, the employee who checked out the book to the patron, and the library card of the patron. some employees have library cards. if an employee patron turns in a book late, the fine that they pay is a percentage of their salary. some employees are authors who have library cards—they are allowed to check out as many books as they like.