As a manager at a manufacturing company, mary is responsible for activities that are directly connected to the organizational goals and its sources of competitive advantage. mary should focus on the political strategy of to grow her influence.

The correct answer is Differentiation.

Explanation:

Product differentiation is a competitive strategy that aims at the consumer perceiving differently the product or service offered by a company, with respect to those of the competition.

Product differentiation can be based mainly on various attributes such as quality, color, size, after-sales service, specialized attention, location, brand recognition or luxury. But any attribute makes perceive a product or service differently is considered product differentiation.

It should be noted that the differentiation also has a subjective element since consumers can perceive that a certain brand is different from another based not on the comparison of objective characteristics but on the idea that they have made of the company and its image.