The first step in the target market selection process isa) determining which segmentation variables to useb) selecting specific target marketsc) identifying an appropriate targeting strategyd) evaluating relevant market segmentse) developing market segment profiles.

Storico co. just paid a dividend of $3.15 per share. the company will increase its dividend by 20 percent next year and then reduce its dividend growth rate by 5 percentage points per year until it reaches the industry average of 5 percent dividend growth, after which the company will keep a constant growth rate forever. if the required return on the company’s stock is 12 percent, what will a share of stock sell for today?