Elise has completed a review of data her department has collected. the team contacted potential customers through phone interviews, online surveys, and focus groups. elise is disappointed because the results strongly indicate the product idea she develop is unlikely to be popular. what should elise do?

B) Accept the research results and reevaluate the proposed product.

Explanation:

Since the marketing research was conducted via extremely relevant channels (phone interviews, online surveys, and focus groups), the results gained by it cannot be omitted when it comes to decisions about the proceeding with the product development.

Elise has to thoroughly take into consideration the insight gained and reevaluate the product according to the needs of the market. Notwithstanding the experience of senior marketing managers, the most relevant results and info always come from the market itself.

answer; work samples;

answer///supply is elastic, and demand is inelastic;