The cost of capital used to compute the present value of a project should be the rate that can be earned on: multiple choice the overall market portfolio. a riskless asset with a similar life span. the sponsoring firm's return on equity. a financial asset of comparable risk. the sponsoring firm's return on assets.

Ryan terlecki organized a new internet company, capuniverse, inc. the company specializes in baseball-type caps with logos printed on them. ryan, who is never without a cap, believes that his target market is college and high school students. you have been hired to record the transactions occurring in the first two weeks of operations.