Sam is a retiree with considerable resources, so he doesn't really spend much time on purchase decisions. his belief is that the most expensive brand is probably also the best in terms of quality. sam uses price as a indicator of quality.

Janis owns and operates a store in a country experiencing a high rate of inflation. in order to prevent the value of money in her cash register from falling too quickly, janis sends an employee to the bank four times per day to make deposits in a interest-bearing account that protects the store's revenues from the effects of inflation. this is an example of the (menu costs/ unit of account costs/ shoesleather costs) of inflation. pick one