Afast-food restaurant serves the student community within a university campus. the restaurant newly introduces pocket-friendly combo meals in its menu. the meals become so popular that the rest of the items on the menu are rarely ordered. which of the following is being exemplified in this scenario.

These are the options for the question:

A. Segmentation

B. Cannibalization

C. Market penetration

D. Product bundling

And this is the correct

B) Cannibalization

Explanation:

Cannibalization occurs when a newly introduced product reduces the market share of previous products.

In this case, the pocket-friendly combo meals have effectively made the rest of the menu unattractive to customers, it has cannibalized the other meals.

This effect is refer to as cannibalization, because as the original meaning refers to a hostile act withing the same species, in marketing, this effect occurs among products within the same company.

1   all nations face the problem of scarcity because there are limited resources and unlimited wants. nations do not have enough factors of production to produce everything that their population wants. entrepreneurial resources initiate businesses to make new goods and services; labor resources produce goods and services.

2 there are four factors of production: natural resources, labor resources, capital resources, and entrepreneurial resources. natural resources are raw materials from nature that are used to produce goods. trees, water, and grains are natural resources. some natural resources, such as wheat and cattle, are renewable

3 wants

things that you do not need to have in order to survive, but would like to have

needs

things that you must have in order to survive

goods

physical products

services

tasks that a business perform for customers

resources

items that people can use to make or obtain what they need or want

determine

to settle or decide by choice of alternatives or possiblities

4 i really dont know