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Business, 17.12.2019 21:31 adrian08022

Commercials and print ads undergo posttesting in order

a. gain relatively inexpensive feedback.
b. avoid the use of surveys.
c. determine if a campaign is accomplishing the objectives sought.
d. determine if an organization's mission statement needs to be modified.
e. locate new product ideas.

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Commercials and print ads undergo posttesting in order

a. gain relatively inexpensive f...
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