Dernz inc., a food manufacturing company, markets tomato ketchup globally. as its consumers are well aware of the uses of ketchup, the company does not have to generate product awareness. the company, however, wishes to focus on convincing consumers to buy dernz's ketchup instead of other brands' ketchup. in this scenario, dernz inc. must employ

a) reminder promotion
b) persuasive promotion
c) informative promotion
d) connective promotion

howard, fine, & howard is an advertising agency. the firm uses an activity-based costing system to allocate overhead costs to its services. information about the firm's activity cost pool rates follows: stooge company was a client of howard, fine, & howard. recently, 7 administrative assistant hours, 3 new ad campaigns, and 8 meeting hours were incurred for the stooge company account. using the activity-based costing system, how much overhead cost would be allocated to the stooge company account?