As you start consuming potato chips, your marginal utility is very high, but it begins to fall slowly until you've eaten 10 chips. after you have eaten 10 chips, marginal utility decreases even faster with each additional chip. marginal utility continues to decline until you’ve eaten 49 chips. the fiftieth chip does not give you any additional utility. after 50 chips, your mouth gets so salty that it is unpleasant to eat any more, so marginal utility is actually negative for those chips. how many chips should you eat in order to maximize your marginal utility?

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.