Select a service of your choice (a hotel, restaurant, or airline brand) and discuss how the four i's of services apply to this service. what are some properties (of this service) that a typical consumer of this service may evaluate (in the context of the consumer purchase process)? classify these properties as search, experience, or credence. [20 pts] 1. hnproductideas you cam esume you are in charge of evaluating, then choosing the appropriate promotional mix. what are the advantages and disadvantages of using each of the several alternatives available for promotion in the case of this product? explain what your final promotional mix would/should look like and the rationale for your choices.