Business, 18.12.2019 19:31 sarahbennett11p4yxlb

What is a drawback of licensing as a mode of entry into foreign markets? licensing does not give a firm tight control over manufacturing, marketing, and strategy. licensing deals fail when there are barriers to foreign investment in a particular country. the licensor has to bear all costs and risks associated with developing a foreign market. licensing does not benefit firms lacking the capital to expand operations overseas. a firm that enters into a licensing deal with a foreign country will have no long-term interest in that country.

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What is a drawback of licensing as a mode of entry into foreign markets? licensing does not give a...

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