The vehicle option source effect refers to the

a. different reach and frequency provided by different media vehicles.
b. fact that people perceive ads differently depending on their context.
c. responses that come from using a flighting, pulsing, or continuity scheduling strategy.
d. opportunity costs of the various media vehicles that are not chosen.
e. battle between budget constraints and creative optio

Highland company produces a lightweight backpack that is popular with college students. standard variable costs relating to a single backpack are given below

Which statement is true about the elements of the interface of a presentation program? a. the status bar appears at the top of the page and displays options to style your slides. b. the tool bar displays the thumbnails of your presentation slides in the order they will appear in the presentation. c. rulers indicate the margins, tabs, and indents in a presentation slide. d. the document area provides a list of commands to create, format, and edit presentations.

Keshawn used to work for an it company in baltimore, but lost his job when his company decided to use workers in new delhi instead. this is an example of: