Liz zackery just launched a firm in the sporting goods industry. on the day the company was launched, liz issued a press release, indicating that the vice president of new balance, a highly respected athletic shoe and sports apparel company, had agreed to serve on her board of directors. liz knows that such a high-quality appointment will send an important message to her potential clientele.
this phenomenon is referred to as

a) championing
b) signaling
c) profiling
d) indicating
e) trumping

Gerda, a real estate agent, is selling a moderately priced house in a subdivision. she knows from her uncle that the factory being built half a mile from the subdivision will be manufacturing dog food, using a process that creates a very strong odor that permeates the surrounding neighborhood. a buyer, who is unaware of the type of factory under construction, makes an offer on one of the houses gerda is selling, and within a short time, the deal goes through. what does this scenario best illustrate?

What is the relationship among market segmentation, target markts, and consumer profiles?

If an investment has 35 percent more nondiversifiable risk than the market portfolio, its beta will be: