After a new library opens in the community guests borrow almost all of the books within the first week. the manager of the library did not anticipate such interest so she now places a limit of two books on loans so that more people will have access to them. in this case the books in the library are serving as a
1. community asset
2. common-pool resource
3. scarce dilemma
4. egoism-inducing measure

Which p shifts to consumer in the four cs of the alternate marketing mix? a) promotion b) product c) place d) price

Apopular low-cost airline, parson corp., has gone out of business. although the service and price provided by the airline was what customers wanted, the larger airlines were able to drive the low-cost airline out of business through an aggressive price war. which component of the competitive environment does this illustrate?

Rashid, the ceo of top productions, was telling his new vice president of accounting that "in the past i had resistance to new ideas by people who felt that one of our plans threatens their influence or jobs. so when you tell your collections department that we just hired a collection agency to handle bad debt, you may have to sell your collections manager and his supervisors on using the agency and that nobody is going to be laid off." selling middle and supervisory managers on changes to overcome their resistance is often a necessary part of