Elotrik, a company that manufactures and supplies epilators, implements a marketing strategy to popularize its epilators and replace razors in the market. to counter this and stay in the market, the razor manufacturers introduce new offers and discounts. in the context of innovation streams, which of the following concepts does this scenario best illustrate?
a) design competition
b) technological lockout
c) technological substitution
d) design iteration

By changing its recipe, a smoothie chain is reacting to a change in the environment. while it is important to be able to quickly adapt, it is also important to take a proactive approach to changes in the marketing environment. implementing a proactive approach requires constantly scanning and analyzing the environment so that changes do not come as a surprise. the statements below are findings from environmental scanning and analysis. select the marketing environment force that best describes each of the statements listed.