Millington materials is a leading supplier of building equipment, building products, materials and timber for sale, with over 200 branches across the mid-south. on january 1, 2018, management decided to change from the average inventory costing method to the fifo inventory costing method at each of its outlets.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.