Midwest company manufactures lamps. shop smart, a large retail merchandiser, wants to buy 200,000 lamps from midwest company for $12 each. the lamp would carry shop smart’s name and would be sold in its stores. midwest company normally sells 420,000 lamps a year at $16 each; its production capacity is a total of 450,000 units a year. cost information for the lamps is as follows: production costs: variable production costs $6 per unit fixed manufacturing overhead ($2,100,000 / 420,000 units) $5 per unit selling and administrative expenses: fixed ($840,000 / 420,000 units) $2 per unit shop smart has indicated that the company is not interested in signing a contract for less than 200,000 lamps. total fixed costs will not change regardless of whether the shop smart order is accepted. by how much will overall midwest company’s net income change if the shop smart order isaccepted?

cognitive overload: having a lot on your mind impairs decision-making and tends to result in the simplest, but not necessarily best, option being selected.

empathy gaps: overlooking how you might feel in a different situation can result in unnecessary purchases, such as overbuying when shopping for food on an empty stomach.

optimism and overconfidence: wearing rose-tinted glasses and having unrealistic expectations about the future can affect money management and leave you unprepared for a change in circumstance.

instant gratification: seeking instant gratification drives impulsive spending and can undermine long-term planning and savings.

harmful habits: automatic or mindless behaviour can amplify a poor financial decision as it becomes a recurring event.

social norms: we are heavily influenced by the actions of others; while this can be in certain circumstances, it also contributes to the pressure to keep up with the joneses through conspicuous consumption.

​participate in networking opportunities that allow you to get to know potential clients, other entrepreneurs, influential people in your community, etc. focus on doing everything you can to cultivate posting word of mouth advertisin

answer(d) all of the choices are correct;