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Business, 20.12.2019 02:31 sandrafina2004

Electronic component company (ecc) is a producer of high-end video and music equipment. ecc currently sells its top of the line "ecc" video player for a price of $250. it costs ecc $210 to make the player. ecc's main competitor is coming to market with a new video player that will sell for a price of $220. ecc feels that it must reduce its price to $220 in order to compete. the sales and marketing department of ecc believes the reduced price will cause sales to increase by 15%. ecc currently sells 200,000 video players per year. irrespective of the competitor's price, what is eec's required selling price if the target profit is 25% of sales and current costs cannot be reduced?

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