Lincoln park zoo in chicago is considering a renovation that will improve some physical facilities at a cost of $1,800,000. addition of new species will cost another $310,000. additional maintenance, food, and animal care and replacement will cost $145,000 in the 1st year, increasing by 3 % each year thereafter. the zoo has been in operation since 1868 and is expected to continue indefinitely; however, it is common to use a 20-year planning horizon on all new investments. salvage value on facilities after 20 years will be 40 % of initial cost. interest is 7 %. an estimated 1.5 million visits per year are made to the zoo, and the cost remains free year-round. how much additional benefit per visit, on average, must the visitors perceive to justify the renovation?

Peppy roaney believes that pizza is a much more versatile dish than most people realize. as the national marketing manager for pizza guys, he observed how consumers were delighted with barbecue pizza, hawaiian pizza, mexican pizza and other unique combinations. his suggestions for other unusual pizzas, however, were met with a negative response by his superiors. even some of his colleagues laughed at his ideas. peppy's confidence in his ability to understand the market has led him to focus on planning a business of his own. peppy realizes that he will take a risk when he leaves his job with pizza guys and embarks upon a new venture: peppy's pizzazzeria. peppy is excited about the potential of profitably catering to the unmet desires of pizza consumers. peppy is confident that peppy's pizzazzeria will be a success, but only if he has enough money to do things right. since peppy has very little personal wealth, he knows he must obtain financial assistance. in order to prepare for meetings with bankers and p

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