Your company produces candy bars. you need a method for determining the amount of sales driven by each media channel in your advertising campaign. you want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. which analysis technique should you use?
a) media mixed model
b) machine learning
c) cross-channel
d) attribution

(a) Media mixed model.

Explanation:

Media mixed model is an analysis technique that allows marketers to measure the significant effect of their marketing and advertising campaigns to determine how different elements contribute their purpose.

The insights derived from media mixed model allow marketers to refine their campaigns based on a variety of factors, ranging consumer trends to external influencers, to ultimately create an ideal campaign that will drive engagements and sales.

Media mixed model provides high-level insights into specific marketing tactics, over a longer period of time. Allowing marketers to understand trends such as seasonality, weather, holidays, etc.

cognitive overload: having a lot on your mind impairs decision-making and tends to result in the simplest, but not necessarily best, option being selected.

empathy gaps: overlooking how you might feel in a different situation can result in unnecessary purchases, such as overbuying when shopping for food on an empty stomach.

optimism and overconfidence: wearing rose-tinted glasses and having unrealistic expectations about the future can affect money management and leave you unprepared for a change in circumstance.

instant gratification: seeking instant gratification drives impulsive spending and can undermine long-term planning and savings.

harmful habits: automatic or mindless behaviour can amplify a poor financial decision as it becomes a recurring event.

social norms: we are heavily influenced by the actions of others; while this can be in certain circumstances, it also contributes to the pressure to keep up with the joneses through conspicuous consumption.

the assumption the narrator makes in this excerpt is that the messages he heards were going to hurt the narrator's mom; the narrator just springs in to action. the narrator doesn't specify in this excerpt why he believes that the messages present a problem that requires protection.