In an effort to increase customer loyalty, management at phat international has worked to create a personaldialogue with their customers. this dialogue will enable phat to offer products that exactly meet their customers' needs and provide personalized service before and after the sale. phat international's new strategy illustrates:
a. a production orientation. b. relationship marketing. c. personalized promotion. d. niche marketing.

Job 456 was recently completed. the following data have been recorded on its job cost sheet: direct materials $ 2,418 direct labor-hours 74 labor-hours direct labor wage rate $ 13 per labor-hour machine-hours 137 machine-hours the corporation applies manufacturing overhead on the basis of machine-hours. the predetermined overhead rate is $14 per machine-hour. the total cost that would be recorded on the job cost sheet for job 456 would be: multiple choice $3,380 $5,298 $6,138 $2,622