Carlota has opened a small business. she is selling a bottled hot sauce made from locally grown peppers using a formula passed down in her family. the product is sold via ebay and amazon and is delivered by fedex. promotion thus far has relied on word-of-mouth on social media. for only $9.95, you can buy a quart bottle. each customer’s first order is shipped with a coupon offering a discount on the next purchase. the fedex shipping is part of the component of the marketing mix.