Business, 31.12.2019 00:31 mariap3504

Consumer decision process – model of buyer behavior

book: essenials of marketing 16th edition

read chapter 5 or listen to the video on chapter 5: i start my lecture with the consumer decision model first.

think of a product that you purchased within the past 6 months

discuss these questions relative to the purchased product. your answers should align with how these stages are done based on the consumer decision model in text.

how did you recognize that you needed the product?

where or how you search for information on alternative products that would satisfy this need (product)?

what alternatives did the search process generate and what variables did you use to make the final decision to buy?

where did you buy the product and why?

were you satisfied after using or consuming the product? explain.

there are 5 categories of influences as outlined by your text: economic, psychological. social, culture and ethnicity, purchase situation. which one(s) do you think had the greatest effect on your purchasing decision? explain.

Answers: 2

Show answers

Another question on Business

Business, 21.06.2019 13:20

On july 9, mifflin company receives a $7,400, 90-day, 6% note from customer payton summers as payment on account. compute the amount due at maturity for the note. (use 360 days a year.)

Answers: 1

Answer

Business, 22.06.2019 04:30

Galwaysc electronics makes two products. model a requires component a and component c. model b requires component b and component c. new versions of both models are released each year with updated versions of all components. all components are sourced overseas, and abc contracts annually for a quantity of each component before seeing that year’s demand. components are only assembled into finished products once demand for each model is known. for the coming year, alwaysc’s purchasing manner has proposed ordering 500,000 units of component a, 630,000 of component b, and 1,000,000 units of component c. her boss has asked why she has recommended purchasing so much of components a and b when alwaysc will not have enough of component c to fully use all of the inventory of a and b. what factors might the purchasing manager cite to explain her recommended order? explain your reasoning.

Answers: 3

Answer

Business, 22.06.2019 12:50

Performance bicycle company makes steel and titanium handle bars for bicycles. it requires approximately 1 hour of labor to make one handle bar of either type. during the most recent accounting period, barr company made 7,700 steel bars and 2,300 titanium bars. setup costs amounted to $35,000. one batch of each type of bar was run each month. if a single company-wide overhead rate based on direct labor hours is used to allocate overhead costs to the two products, the amount of setup cost assigned to the steel bars will be:

Answers: 2

Answer

Business, 22.06.2019 17:30

According to management education expert ashok rao, companies can increase their profitability by through careful inventory management. a. 5% to 10% b. 10% to 25% c. 20% to 50% d. 75%

Answers: 1

Answer

You know the right answer?

Consumer decision process – model of buyer behavior

book: essenials of marketing 16th...

Questions