Apharmaceutical company functioning in france for the last 10 years has moderate sales in a crowded market with competitors offering drugs with similar efficacy and safety precautions, but with better sales. the greatest challenge is to increase the prescription of their drugs. what would be the most effective strategy to improve sales performance in the existing market? a. modifying marketing communication to increase brand familiarity within key physician segmentsb. relocating all the existing drug manufacturing facilities to developing countries to reduce operational costsc. employing hiring plans that aim at acquiring drug designers from rival companiesd. exiting the market and entering a new unexplored geographical locatione. engaging in new contract talks with suppliers about price breaks