Learning arises from a four-way interaction between (1) consumers’; (2) (might include marketing cues) to which they are exposed and attend; (3) consumers’ responses to the stimuli; and (4) the rewards or punishments (positive or negative reinforcements) resulting from their behavioral responses.

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.