What is the head term in the title "official guide to creating a mobile marketing strategy in 2019"?

Mobile Marketing

Explanation:

Mobile marketing strategy is a digital marketing strategy which satisfy the needs  of mobile devices users e.g smartphones and tablets. For these mobile devices, contents like websites, MMS, emails, messages mare framed to give them an excellent user experience. The size and user interface of a mobile phone is small compared to desktop. So that has to be in consideration when trying to offer any solution to meet their needs. Adverts of products are uploaded on sites where users visits regularly. It is different from the traditional post bill board, posters, flyers and cards.

Still images, catchy phrases, and graphic animations are used to attract the attention of users. These will make them to want to click further thereby making them potential buyers of such products and services.

Mobile marketing is important to business because mobile users are increasing daily and yearly. Majority of what a desktop can do ,can be replicated on a mobile device.

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