One reason there is a need for integrated marketing communications is that

a. communication channels today are less fragmented than in the past.
b. messages from companies come from a single source.
c. consumers don't distinguish between content sources the way marketers do.
d. companies often integrate their various communication channels.
e. consumers today distinguish brand-related content from different sources

One reason there is a need for integrated marketing communications is that consumers don't distinguish between content sources the way marketers do.

Explanation:

Integrated messaging in marketing is a simple concept. This guarantees the diligent relation of all forms of communication and communications. Integrated marketing communications, or IMC, as we will term it, at its fundamental level, involves combining all promotional instruments in a harmonious fashion.

For example, an IMC is used to convey campaign messages through various channels. This increases the efficiency of activities used to turn foreigners into prospects and customers.

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