One framework for designing an effective message is the aida model. in the aida model,
a. attention leads to interest, which hopefully leads to desire and then assimilationb. advertising leads to interest, which hopefully leads to desire and then attentionc. attention leads to interest, which hopefully leads to discussion and then actiond. attention leads to interest, which hopefully leads to desire and then actione. advertising leads to interest, which hopefully leads to desire and then action

One framework for designing an effective message is the AIDA model. In the AIDA model, attention leads to interest, which hopefully leads to desire and then action.

Explanation:

The AIDA concept is an acronym – it represents care, interest, desire and action. It is a marketing model that describes the steps a customer takes in order to buy a product. Since the late 19th century the AIDA model has been in use.

The first step in marketing or advertising is how to draw customer interest. Interest: The client will strive towards growing the potential customer interest as he / she became aware that the product or service exists.

the answer is true.  i do believe this is the answer because of the amount of wrecks people get into each year.  if you double this with avoiding those so said wrecks, that would make you a "skilled" driver.