All of the following are one of the main components of a value proposition except
a)the target marketb)the price of the product or service being offered. c)the name of the product or brand being offered. d)the product/service category or concept being offered. e)the unique point of difference or benefits offered.

b) The price of the product or service being offered

Explanation:

Value proposition is a clear and concise statement from a company or producer of goods and services to its  potential customers on the values that buyers of a product or service will get from the use of such products.

There are basically three elements of a good value proposition

1. The company must identify the target audience or market who are to receive the value being created.

2. The attraction or selling point of the company product compared to that of competitors

3. The way the product or service will solve the need of the potential customers  

i believe the answer would have to be a dependable person