Richard created an advertisement that included a scientific explanation of how clothes are cleaned beside the image of washing machine. the text covered almost two-thirds of the ad space. the post-testing of the ad found that the customers lost interest in the ad when looking at the amount of text. which advertisement feature should richard have used to create a better ad?

richard should have used a. brevity b. complexity c. rigidity
and a. fluidity b. precision c. comparability in his ad to make it better.